Earlier this week, Adobe made a huge announcement: they are launching a suite of generative AI tools specifically made for creators.

Unfortunately, I’m still on the waitlist for the beta so I haven’t tested the different tools yet.

This is big for creators

Adobe has had amazing results with AI-powered tools:

• Sequence resizing in Premiere Pro

• Auto-caption in Premiere Pro

• Content-Aware fill in Photoshop

For most creators, we’ve interacted with some of these and they know that. I’m pretty sure they’ve had Firefly ready for some time now and were only waiting for the right moment.

The success of ChatGPT was crucial for their users to experience the capabilities of AI and, above all, to alleviate their apprehensions.

Once the fear isn’t in the driver’s seat, creators can enhance their creative process in ways they never would’ve considered.

I’m also really excited for an AI suite to be paired with great UI as many tools are not exactly user-friendly.

Ethical and quality data

As creators, it's essential to consider the ethical implications of using image generative AIs and to ensure that we're not contributing to the violation of people's rights.

By advocating for responsible and ethical use of these technologies, we can create art that respects the privacy and autonomy of the individuals involved while pushing the boundaries of creativity and innovation.

Which is why it was notable to learn that the current Firefly model is trained on a dataset of Adobe Stock, along with openly licensed work and public domain content where copyright has expired.

I’m excited to see the incredible results once this gets in the hands of the public (and myself).

See you next week,
Phil Desforges